Global household cleaners market is set to witness a steady CAGR of 4.59% in the forecast period of 2019- 2026. The report contains data of the base year 2018 and historic year 2017. Increasing urbanization worldwide and rising awareness about the importance of clean living spaces are the major factor for the growth of this market.
Household cleaners are the products which are specially designed so that they can remove dust, stains and other bad smells in the house. Surface cleaners, toiler cleaners, scouring pad and others are some of the common household cleaners. There main function is to keep house clean and neat. There are different cleaner products for bathroom, floor, kitchen, and for fabric care. Increasing awareness related to cleaning and rising demand for premium products are the factors fuelling the growth of this market.
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Key Market Competitors:
Few of the major competitors currently working in the global household cleaners market are Godrej Group, Henkel AG & Co. KGaA, S. C. Johnson & Son, Inc., The Clorox Company, Reckitt Benckiser Group plc, Bombril, McBride plc, Kao Corporation., Church & Dwight Co., Inc., Colgate-Palmolive Company., Unilever, Procter & Gamble., Seventh Generation, Inc., Healthy Cleaning 101, Environmental Working Group., Amway, Eastman Chemical Company, Balthazar & Brisco LLC, The Caldrea Company, Melaleuca Inc., Lemi Shine and others.
Global household cleaners market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of household cleaners market for global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.
Global Household Cleaners Market Segmentation:
- By Product Type (Surface Cleaners, Dishwashing products, Toilet Cleaners, All- Purpose Cleaning, Powders, Liquids, Scouring Pads, Non- Abrasive Cleaners, Specialty Cleaners, Others),
- By Application (Bathroom, Kitchen, Floor, Fabric Care, Others)
- By Distribution Channel (Supermarkets, Hypermarket, Specialty Stores, Convenience Store, Online Stores, Others)
- By Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa)
- Increasing demand for the premium products will drive the market
- Rising prevalence for the automatic dishwashing tablets will also propel the growth
- Growing demand for eco- friendly and sustainable household products will also act as a driver for the market
- Rising urbanization and changing lifestyle will also contribute as a factor for the market
- Availability of substitute in the market will restrain the growth
- Increasing awareness about the toxic and unsafe chemicals in these cleaners will also hamper the market
- Rising competition among local players will also act as a restrain for the market
Key Insights in the report:
- Competitive analysis of key competitors involved in the market
- Complete analysis of market segmentation and which segments are set to flourish in the forecast period of 2019 to 2026
- Market drivers and restraints analysis along with the analysis of the market structure
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