Global fruit beer market is expected to rise to register a steady CAGR of 4.50% in the forecast period of 2019-2026.The report contains data from the base year of 2018 and the historic year of 2017. This rise in market value can be attributed to the rise in the number of beer bars & breweries, adoption of western culture and increasing consumption of alcoholic products by women population.
Few of the major competitors currently working in the global fruit beer market are Joseph James Brewing Company, Brouwerij Lindemans, Lost Coast Brewery, Magic Hat Brewing Company., New Belgium Brewing Company, Brewery Ommegang, All Saints Brewing Company, Shipyard Brewing Company, Unibroue, Wells & Young’s Brewery, Castle Brewery Van Honsebrouck, Abita Brewing Company, Pyramid Breweries Inc., Heineken N.V., Anheuser-Busch InBev, Carlsberg Group, Samuel Adams Boston Brewery, HokkaidoBrewing, Rhinegeist Brewery, Bell’s Brewery, Molson Coors Brewing Company, PASTEUR STREET BREWING COMPANY amongst others.
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Rising working class population stimulate socialization in bars & restaurants which in turn boosts the growth of this market
Relaxation in the rules and norms earlier imposed on beer industry accelerates the growth of this market
Rise in the disposable income and increasing purchasing power stimulates the growth of this market
Rising sale of fruit beer via online retailing enhances the growth of this market
The alcohol content and no harm to kidney by consumption of fruit beer stimulates the growth of this market
Increase in the number of campaigns that are conducted against the consumption of alcohol highlighting the ill-effects of alcohol resulting in lack of conviction from consumers regarding the claimed benefits of fruit beer is expected to negatively impact the growth of this market
Concerns regarding the availability of counterfeit lower cost products is expected to act as a restraint to the market growth
Higher cost of fruit beer hampers the growth of this market
Table Of Content:
Part 01: Executive Summary
Part 02: Scope Of The Report
Part 03: Market Landscape
Part 04: Market Sizing
Part 05: Market Segmentation By Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers And Challenges
Part 11: Market Trends
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Segmentation: Global Fruit Beer Market
By Distribution Channel
Rest of South America
Rest of Europe
Rest of Asia-Pacific
Middle East and Africa
United Arab Emirates
Rest of Middle East and Africa
Key Developments in the Market:
In October 2018, MillerCoors launched its all new line of light and natural fruit beers in order to capture the interest of the young millennials. This is less costly flavoured fruit beer that would stimulate people to shift from cocktails to their new fruit beer. This launch would further help capturing those individual who have shifted from beer to wine and other alcoholic beverages. This in turn would accelerate the growth of the fruit beer market.
In May 2019, St Peter’s has launched its all new fruit beer, “Without Elderberry & Raspberry” that is 0.0% alcohol in order to cater to the demand of health conscious people. This new fruit beer is completely natural, has no alcohol and contains nutritional value. It is brewed and processed in the same manner as any other beer, but does not contain any alcohol. Thus, this serves customers with something healthy and the same time delicious to taste. Such launches are expected to drive the growth of the fruit beer market in the forecasted period.
Competitive Analysis: Global Fruit Beer Market
Global fruit beer market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of fruit beer market for global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.
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Key Insights in the report:
Competitive analysis of key competitors involved in the market
Complete analysis of market segmentation and which segments are set to flourish in the forecast period of 2019 to 2026
Market drivers and restraints analysis along with the analysis of the market structure
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