Trending Stocks: Ford Motor Company (NYSE:F); Bristol-Myers Squibb Co (NYSE:BMY); Oracle Corporation (NYSE:ORCL)
Dallas, Texas, 09/23/2014 (ustrademedia) – American car maker Ford Motor Company (NYSE:F) is pulling out all stops to market it’s recently launched 2015 Mustang 50-Year Limited Edition model. In its bid to increase the visibility of the model in the cluttered market place, the car maker’s marketing team has tried to build the brand and the marketing campaign by appealing to individual’s personal choice. This approach was echoed by Ford Motor Company (NYSE:F) marketing manager for North American who indicated that, “This vehicle is personal to people.” As part of the marketing campaign, the car maker is giving its top executives including its CEO a personal “2015 Mustang 50-Year Limited Edition model.”
Drug majors Bristol-Myers Squibb Co (NYSE:BMY) and Pfizer Inc. (NYSE:PFE) have recently announced that they would be making donations to the tune of $1 million to charitable associations in their bid to help increase awareness about Cardiovascular Education amongst both the caregivers and cardiovascular patients. The donations would be released in a phased manner between now and 2016, the joint press note indicated. The funds being donated would be used to develop new educational materials which would help the patients who are prone to heart strokes understand what is going wrong with them.
Mark Hurd, the newly anointed Co-CEO of tech giant Oracle Corporation (NYSE:ORCL) has given a sneak peek into what we can expect during next week Oracle Open World yesterday. Mr. Hurd has indicated that Oracle Corporation (NYSE:ORCL) would be pitting itself against Microsoft Corporation (NASDAQ:MSFT) in a bid to win the market share battle for the “corporate cloud computing applications”. In this context, the Co CEO indicated that company chairman Lawrence J. Ellison would be launching a new “Platform as a Service” offering. As part of the platform, the software major plans to offer both Java and its Oracle database on the cloud, there by offering its customers to develop cloud application on the go.