Rentrak Corporation (NASDAQ:RENT): Signed TV Ratings Agreement with IndiaCast
Dallas, Texas, 09/23/2014 (ustrademedia) – Rentrak Corporation (NASDAQ:RENT) today announced an agreement with IndiaCast, a Viacom 18 Media Pvt. Ltd. entity, for its networks MTV India and Aapka Colors. IndiaCast will leverage the company’s TV rating currency for programming research and tool for its advertising sales efforts. The company’s TV rating service is the fully integrated system of telco, satellite and cable TV viewing information from over 29 million TVs and Video-on-Demand in all 210 markets projected to the U.S. viewers. The company specializes in ‘precisely’ measuring viewing behavior of TV and movies to provide global consumer viewership information.
Rentrak Corporation (NASDAQ:RENT)’s President of National Television Sales, Chris Wilson expressed that the company is pleased to continuing its services to the South Asian category and prove the value of these networks through its unique demographic targets.
Sameer Goswami, Head of Americas Business at IndiaCast, expressed that MTV India and Aapka Colors are popular services in the U.S. and around the world. With focused marketing and expanded distribution, the company is now moving into the next phase of business in the U.S. for these network brands, where measurement systems can play a critical role.
Rentrak Corporation (NASDAQ:RENT)’s new client IndiaCast is jointly owned by Viacom 18 and TV18. The platform’s mandate includes Placement Services, Domestic Distribution, New Media distribution, International Channel Distribution for all the group company channels and content. IndiaCast under its Domestic Distribution offers 40 channels including genres like General Entertainment, News, Music, Movies, Kids, etc. IndiaCast, with a rich content library, also syndicates content in more than 20 languages across 100 countries worldwide. IndiaCast also offers both Bollywood and Regional feature films in India and overseas markets, through the digital platforms. It also provides a wide array of content to several new media platforms across Entertainment, Music, News, Youth genre.